“Book your adventure, Your Journey Begins with RentalPlus”
“Book your adventure, Your Journey Begins with RentalPlus”
RentalPlus is a leading car rental company in Spain. Since its establishment, it has built a solid reputation thanks to its commitment to service excellence and customer satisfaction. With an extensive fleet of vehicles ranging from compact cars to vans and premium vehicles, RentalPlus.es offers mobility solutions tailored to each customer's needs.
What sets RentalPlus apart is their customer-centric approach and dedication to providing a hassle-free rental experience. They offer a wide range of complementary services, such as rental insurance, roadside assistance and flexible mileage options, to ensure their customers' peace of mind and comfort throughout the rental period.
RentalPlus is a leading car rental company in Spain. Since its establishment, it has built a solid reputation thanks to its commitment to service excellence and customer satisfaction. With an extensive fleet of vehicles ranging from compact cars to vans and premium vehicles, RentalPlus.es offers mobility solutions tailored to each customer's needs.
What sets RentalPlus apart is their customer-centric approach and dedication to providing a hassle-free rental experience. They offer a wide range of complementary services, such as rental insurance, roadside assistance and flexible mileage options, to ensure their customers' peace of mind and comfort throughout the rental period.
At RentalPlus.es, I focused on improving each aspect of the customer journey to make the rental process smoother, more intuitive, and ultimately more profitable. Over the past two years, I spearheaded several crucial changes that transformed the website into a more effective tool for driving conversions and meeting user expectations.
Home page
Home page
The homepage is the gateway to everything RentalPlus offers. My goal here was to simplify navigation and present users with a clean, welcoming interface. We introduced a prominent search bar to immediately guide users toward their rental needs, ensuring they could begin the process without unnecessary clicks.
The homepage is the gateway to everything RentalPlus offers. My goal here was to simplify navigation and present users with a clean, welcoming interface. We introduced a prominent search bar to immediately guide users toward their rental needs, ensuring they could begin the process without unnecessary clicks.
Additionally, we worked on decluttering the homepage by using clear and segmented sections for the types of vehicles available (cars, vans, SUVs, etc.), making it easier for users to explore. This layout increased engagement by allowing users to quickly find what they were looking for, contributing to a lower bounce rate and longer session times.
Additionally, we worked on decluttering the homepage by using clear and segmented sections for the types of vehicles available (cars, vans, SUVs, etc.), making it easier for users to explore. This layout increased engagement by allowing users to quickly find what they were looking for, contributing to a lower bounce rate and longer session times.
Audi A4
o similar, disponible en:
GASOLINA
DIÉSEL
MANUAL
AUTOMÁTICO
5
4-5
4
Manual
Auto.
Gasolina
Diesel
350 km incluidos
DESDE
65,13€ / día
456€ total
SELECCIONAR
Audi Q7
o similar, disponible en:
GASOLINA
DIÉSEL
MANUAL
AUTOMÁTICO
5
4-5
6
Manual
Auto.
Gasolina
Diesel
350 km incluidos
DESDE
87,50€ / día
612€ total
SELECCIONAR
Porsche Macan
o similar, disponible en:
GASOLINA
DIÉSEL
MANUAL
AUTOMÁTICO
5
4-5
4
Manual
Auto.
Gasolina
Diesel
350 km incluidos
DESDE
120€ / día
840€ total
SELECCIONAR
BMW 420 Cabrio
o similar, disponible en:
GASOLINA
DIÉSEL
MANUAL
AUTOMÁTICO
4
4-5
4
Manual
Auto.
Gasolina
Diesel
350 km incluidos
DESDE
102,13€ / día
715€ total
SELECCIONAR
Centros RentalPlus
Madrid
Alcalá de Henares
Alcobendas
Arganda del Rey
Collado Villalba P29
Collado-Villalba
Colmenar Viejo
Getafe
Las Rozas de Madrid
Madrid Vallehermoso
Madrid Villaverde
Móstoles-Villaviciosa
Rivas-Vaciamadrid 10
Rivas-Vaciamadrid 14
Torrejón AV. Constitución 120
Albacete
Albacete
Alicante
Alicante
Denia
Badajoz
Badajoz
Barcelona
Barcelona-Lliça de Vall
Barcelona-Mataró
Barcelona-Terrassa 1
Barcelona-Terrassa 2
Bilbao
Bilbao - San Mamés
Bilbao-Barakaldo
Bilbao-Basauri
Bilbao-Deusto
Cantabria
Santander
Castellón
Almazora
Castellón
Ciudad Real
Ciudad Real
Valdepeñas
Córdoba
Córdoba
Córdoba - Las Quemadas
Granada
Granada
Málaga
Marbella-Estepona
Málaga-Torremolinos
Murcia
Murcia
Murcia - Cabezo Cortado
Pamplona
Pamplona A38
Pamplona A44
Pontevedra
Vigo
Vigo Caramuxo
Sevilla
Sevilla
Sevilla - Alcalá de Guadaira
Valencia
Valencia-Alzira
Valencia-L'Eliana
Valencia-Paterna
Valencia-Pista de Silla
Valencia-Sagunto
Zaragoza
Zaragoza
Zaragoza, Ciudad del Automóvil
Elige tu coche
rentalplus
1
Oficina de alquiler
2
vehículo
3
Protección
4
configuración, extras
5
Revisar, reservar
9:41
Audi A4
o similar, disponible en:
GASOLINA
DIÉSEL
MANUAL
AUTOMÁTICO
5
4-5
4
Manual
Auto.
Gasolina
Diesel
350 km incluidos
DESDE
65,13€ / día
456€ total
SELECCIONAR
Audi Q7
o similar, disponible en:
GASOLINA
DIÉSEL
MANUAL
AUTOMÁTICO
5
4-5
6
Manual
Auto.
Gasolina
Diesel
350 km incluidos
DESDE
87,50€ / día
612€ total
SELECCIONAR
Porsche Macan
o similar, disponible en:
GASOLINA
DIÉSEL
MANUAL
AUTOMÁTICO
5
4-5
4
Manual
Auto.
Gasolina
Diesel
350 km incluidos
DESDE
120€ / día
840€ total
SELECCIONAR
BMW 420 Cabrio
o similar, disponible en:
GASOLINA
DIÉSEL
MANUAL
AUTOMÁTICO
4
4-5
4
Manual
Auto.
Gasolina
Diesel
350 km incluidos
DESDE
102,13€ / día
715€ total
SELECCIONAR
Centros RentalPlus
Madrid
Alcalá de Henares
Alcobendas
Arganda del Rey
Collado Villalba P29
Collado-Villalba
Colmenar Viejo
Getafe
Las Rozas de Madrid
Madrid Vallehermoso
Madrid Villaverde
Móstoles-Villaviciosa
Rivas-Vaciamadrid 10
Rivas-Vaciamadrid 14
Torrejón AV. Constitución 120
Albacete
Albacete
Alicante
Alicante
Denia
Badajoz
Badajoz
Barcelona
Barcelona-Lliça de Vall
Barcelona-Mataró
Barcelona-Terrassa 1
Barcelona-Terrassa 2
Bilbao
Bilbao - San Mamés
Bilbao-Barakaldo
Bilbao-Basauri
Bilbao-Deusto
Cantabria
Santander
Castellón
Almazora
Castellón
Ciudad Real
Ciudad Real
Valdepeñas
Córdoba
Córdoba
Córdoba - Las Quemadas
Granada
Granada
Málaga
Marbella-Estepona
Málaga-Torremolinos
Murcia
Murcia
Murcia - Cabezo Cortado
Pamplona
Pamplona A38
Pamplona A44
Pontevedra
Vigo
Vigo Caramuxo
Sevilla
Sevilla
Sevilla - Alcalá de Guadaira
Valencia
Valencia-Alzira
Valencia-L'Eliana
Valencia-Paterna
Valencia-Pista de Silla
Valencia-Sagunto
Zaragoza
Zaragoza
Zaragoza, Ciudad del Automóvil
Elige tu coche
rentalplus
1
Oficina de alquiler
2
vehículo
3
Protección
4
configuración, extras
5
Revisar, reservar
9:41
Vehicle Listings and Filter Optimization
Vehicle Listings and Filter Optimization
The vehicle listings and filter functionality were key to improving the user experience. We noticed that customers struggled with finding the right vehicle due to the limited filter options. So, I worked on an advanced filtering system that allowed users to refine their search by not only price and vehicle type, but also by features like fuel type, seating capacity, and special offers.
The vehicle listings and filter functionality were key to improving the user experience. We noticed that customers struggled with finding the right vehicle due to the limited filter options. So, I worked on an advanced filtering system that allowed users to refine their search by not only price and vehicle type, but also by features like fuel type, seating capacity, and special offers.
By simplifying this process and reducing the steps involved, the time it took for users to find their ideal vehicle dropped significantly, which helped boost the conversion rate. In addition, we introduced sorting options such as price, vehicle popularity, and availability, which made decision-making quicker and less overwhelming for users.
By simplifying this process and reducing the steps involved, the time it took for users to find their ideal vehicle dropped significantly, which helped boost the conversion rate. In addition, we introduced sorting options such as price, vehicle popularity, and availability, which made decision-making quicker and less overwhelming for users.
Car Details and Extra Enhancements
Car Details and Extra Enhancements
One of the biggest updates I led was on the car detail pages. The information displayed here needed to be comprehensive but not overwhelming, so we redesigned it with a focus on visual hierarchy. Users can now view more detailed vehicle information, from mileage to specific features (GPS, fuel efficiency, etc.), all organized in a clear and digestible manner.
One of the biggest updates I led was on the car detail pages. The information displayed here needed to be comprehensive but not overwhelming, so we redesigned it with a focus on visual hierarchy. Users can now view more detailed vehicle information, from mileage to specific features (GPS, fuel efficiency, etc.), all organized in a clear and digestible manner.
The addition of dynamic pricing based on rental duration was a game changer. Users can now instantly see how prices change based on how long they want to rent a vehicle, which increased transparency and trust, leading to more bookings being finalized on this page.
The addition of dynamic pricing based on rental duration was a game changer. Users can now instantly see how prices change based on how long they want to rent a vehicle, which increased transparency and trust, leading to more bookings being finalized on this page.
Booking and Checkout Process
Booking and Checkout Process
With an increasing number of users accessing the site via mobile, I prioritized a mobile-first design. This meant ensuring every element of the site—from filters to booking forms—was optimized for smaller screens without losing any of the functionality available on the desktop version. The improved mobile responsiveness led to a higher engagement rate on mobile devices and a noticeable increase in mobile bookings
With an increasing number of users accessing the site via mobile, I prioritized a mobile-first design. This meant ensuring every element of the site—from filters to booking forms—was optimized for smaller screens without losing any of the functionality available on the desktop version. The improved mobile responsiveness led to a higher engagement rate on mobile devices and a noticeable increase in mobile bookings
We focused heavily on improving page load times. Through backend optimizations, such as image compression and better server infrastructure, we cut down the site’s load time, especially on mobile. This reduced bounce rates, as users no longer had to wait for pages to load. Site speed directly impacts user retention and satisfaction, and these changes contributed to a smoother and faster user experience.
We focused heavily on improving page load times. Through backend optimizations, such as image compression and better server infrastructure, we cut down the site’s load time, especially on mobile. This reduced bounce rates, as users no longer had to wait for pages to load. Site speed directly impacts user retention and satisfaction, and these changes contributed to a smoother and faster user experience.
The booking process was another area we identified for improvement. The previous flow had too many steps, which often led to cart abandonment. I simplified the process by reducing unnecessary fields and steps, ensuring users could move from selection to payment with fewer clicks. We also added a progress bar at the top of the checkout page to inform users of their stage in the booking, reducing the feeling of complexity.
The booking process was another area we identified for improvement. The previous flow had too many steps, which often led to cart abandonment. I simplified the process by reducing unnecessary fields and steps, ensuring users could move from selection to payment with fewer clicks. We also added a progress bar at the top of the checkout page to inform users of their stage in the booking, reducing the feeling of complexity.
At RentalPlus.es, I focused on improving each aspect of the customer journey to make the rental process smoother, more intuitive, and ultimately more profitable. Over the past two years, I spearheaded several crucial changes that transformed the website into a more effective tool for driving conversions and meeting user expectations.